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The Brand


Splashed by DKG is a fashion brand that exists to make everyday look and feel like a runway. We firmly believe that when you look your best, you feel and can perform at your best.


To popularize. To impact. To cause a stir. To make an impression. To make a splash.


Splashed by DKG was founded in 2013 by Daniel K. Grier.

Born and raised in Birmingham, Alabama, Daniel began his career in his mother’s garage in 2013 by transforming plain denim garments into one of a kind statement pieces. The process, now known as “splashing” quickly became popular in Birmingham and surrounding areas. Though the method has become more refined over time, each Splashed by DKG garment is still done by hand and is therefore unique in its own right.

Splashed by DKG began as a project to reinvent classic denim pieces by adding its signature Splash. As the brand became increasingly popular, Daniel received his first Fashion week invitation. In an effort to create more high fashion pieces using Splashed denim, Daniel partnered with emerging designer and fellow Birmingham native, Derek Matthews. After a very successful presentation during Alabama International Fashion week, both designers realized they were on to something. In 2014, Daniel and Derek formally partnered and used their combined talents and passion for fashion to take the brand to the next level. Splashed by DKG quickly moved from offering only custom pieces to producing ready to wear collections.

Since its debut, Splashed by DKG has been featured in press such as Kontrol Mag, Sheen Mag, IPush Mag, Imperial Mag,,, The Daily Beacon, and many others. The brand has presented in several fashion weeks and countless shows throughout the Southeast. Splashed by DKG has also been featured on “WEtv’s Cutting in the ATL,” and celebrities such as actress Jasmine Burke, singers Mishon and Bahja Rodriguez, and reality star Judi Jackson.


Our Team

Meet the designers of Splashed by DKG. 



Daniel Grier

Born and raised in Birmingham, Daniel obsessed over magazines as a child. Little did he know this early passion for fashion would bring out his true affinity for designing. In October of 2013, Splashed by DKG was established, it quickly captured peoples attention. Nearly 20 fashion shows, several blog entries, magazine features, and two fashion weeks later, Splashed by DKG is a thriving denim brand. Daniel's vision for Splashed by DKG is to become a major presence in the fashion industry. One that has power to change minds, set precedents, and carve out a place in history. We want to dress everyone from the most famous of celebrities to the modern individual who dares to be different.



Derek Deandre

Derek DeAndre is an innovative Birmingham-based Fashion Designer, known for his vividly abstract and visually-striking denim designs. His passion for the fashion industry began the moment he watched his very first episodes of America's Next Top Model and Project Runway at the age of 11. About a decade later, he taught himself how to sew.

Currently, Derek serves as the Co-Founder & Designer of Splashed by DKG. He is also working towards launching Magic City Fashion Week here in Birmingham. Most recently, he presented his denim line at Nashville Fashion Week.